The SEO strategy can be applied to both French and English websites.
Technical Audit
The first step in any SEO strategy is a thorough audit of your site to establish a clear action plan on which to build the SEO strategy. The audit contains, among others, indicators such as:
- Speed of the site
- Ease of navigation on mobile devices
- Accessibility for search engines
- Current indexing in search engines
- Search for duplicate pages
- Meta tags and HTML attributes
- Redirects
- Internal and external links
- Ranked keywords
Semantic audit
The objective of SEO is not only to maximize traffic but also to increase the number of visitors who become customers. This is why it is important to start any digital strategy with a thorough study of your business and your market, in order to reference yourself on the most effective keywords. The structure and content of your site will have to be optimized according to these keywords in order to allow you to be well referenced by search engines.
Content strategy
Content (blog articles, videos, posts on social networks, infographics) creation is an essential element of search engine optimization. Using semantic cocoons, we create a content strategy that is useful to your target audience and that will help your website rank faster, even in a competitive market.
Top quality links
You must always prioritize the quality of your backlinks rather than their quantity. We make recommendations so that you are taken up by influential content creators in your sector.
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